A film that changed the perception of rap music in India forever. "Gully Boy" is a film about a 22-year-old boy "Murad" from a ghetto in Mumbai, India. The son of a driver, his parents worked hard to get him educated so that he could have a white collar job. Meanwhile, Murad realizes his calling to be a rapper. Authentic Hip Hop in India is a recent phenomenon and like anywhere else in the world, is rising from the streets. Art is a distant dream for the colonized poor of India and this story is about Murad's journey from realizing his love for rap and chasing his dream to inadvertently transcending his class. The film showcases street rap from the crevices of Mumbai's by lanes. The poetry is conscious of the city's socio-economic fabric and highlights the challenges faced by the disenfranchised youth in the minority population.
Drones played a pivotal role in establishing Mumbai as a city and having worked with cinematographer Jay Oza in the past was an advantage since he knew exactly how to push the team to create visuals that would enhance the storytelling of the film. Whether it was the opening shot for most of the trailers which flew through two buildings to reveal the Mumbai slums or the shot of JJ flyover which chases Ranveer Kapoor’s car into the nightlife of Mumbai. It was an honor to be associated with a film that bagged so many awards. 13 Filmfare Awards, 12 Screen Awards and 9 Zee Cine Awards.
“We are driven not just by the technology, but by the unleashed potential of the creativity that this technology enables. Working with someone like Zoya, teaches you so much about how to better use your lens as a tool for storytelling and not just a beautiful shot. ”
Rahat Kulshreshtha, CEO - Quidich
